2Heads Talks | MWC RECAP

2Heads Talks: The Future of Brand Experience at MWC Barcelona

Welcome to the relaunch of 2Heads Talks, our freshly reimagined vlog where we dive into the latest trends in experiential marketing. In this first episode, Client Services Director Tom Stenner and Business Development Manager Adam Goldie unpack their insights from Mobile World Congress (MWC) Barcelona, exploring which brands made the biggest impact—and why.

From immersive storytelling to cutting-edge tech, MWC 2024 was a showcase of innovation, but it was the power of physical experiences that truly captivated attendees. Adam and Tom reflect on the contrast between high-energy LED spectacles and the calm, inviting spaces that stood out in a sea of sensory overload. While AI and drones dominated the macro conversation, it was the tangible, interactive activations—like Ericsson’s reconstructed tram experience—that drew the biggest crowds.

One of the most mesmerizing moments? The marble run wall, seamlessly blending physical mechanics with digital interaction, proving once again that engagement is key to experience design. They also highlight how brands like Nokia are embracing sustainability, using space and materials more consciously to align with a greener future.

The conversation rounds off with a look ahead—how creative technologies and connected storytelling are reshaping audience engagement, and why sequences like Huawei’s two-minute immersive displays demonstrate that attention spans aren’t dead—if the experience is right.

Tune in for real insights from the frontline of experiential marketing—and get ready for what’s next in brand experience innovation. 🚀 #2HeadsTalks #MWC2024 #BrandExperience

About 2Heads Talks 

2Heads Talks is a dynamic thought leadership series presented by 2Heads, bringing together industry leaders, experiential experts, and brand insiders to explore the future of brand experience. From the latest innovations in immersive storytelling and creative technology to the power of human connection in physical spaces, each episode dives deep into the trends shaping audience engagement today.

Whether you’re a brand strategist, marketer, or experience designer, 2Heads Talks delivers fresh insights, real-world case studies, and behind-the-scenes perspectives from the biggest global events. Stay tuned for future episodes, where we’ll unpack game-changing ideas, showcase cutting-edge activations, and highlight the next big shifts in experiential marketing.

Watch, learn, and get inspired. The future of Experiences, Augmented starts here.