Interested in activating your brand at SXSW London?
Here’s all you need to know about 2025’s most anticipated event.

June 2025, Shoreditch, East London will mark a new dawn of brand experience and experiential marketing activity in Europe. The world’s premier creative event is landing on UK shores for the first time and will create an exciting new moment for brands to connect, engage and network with the best creative minds in Europe.

Taking over the iconic Truman Brewery and surrounding venues for official partner brand houses, SXSW London will be a festival like no other and an unprecedented opportunity for brands to make an indelible mark on new narratives in the world’s of tech, music, film, and culture.

As official partners of this inaugural event, brands will gain licence to co-create the event agenda, embed their missions in the content and activate with a bespoke owned venue enabling engagement with existing and new audiences, driving reappraisal, trial and gaining significant earned media exposure.

Ready to get going?

SXSW London may have materialised out of the blue but come June 2025, it will be the boldest brands that sound the loudest. If you’re tempted to explore how this new event platform can complement (or is it compliment?) your brand experience program, we’d love to hear from you… LET’S CHAT