2Heads teamed up with Avis to activate their Tough Mudder sponsorship with the Avis Preferred Park.

We are very proud to have helped our clients at Avis activate their Tough Mudder sponsorship with a campaign to build awareness and drive sign ups to the company’s loyalty program, Avis Preferred.

Avis wanted to offer Tough Mudder participants a memorable experience that aligned with their brand’s commitment to customer care. Their goal was to create an activation that not only encouraged sign-ups but also helped them recover from the intense physical demands of the course. Avis needed a solution that was practical yet impactful, providing a tangible benefit to the athletes while showcasing their premium service offering.

With grueling obstacles like ‘Kiss of Mud,’ where contenders crawl through thick mud beneath barbed wire, and the towering 40-foot ‘Mudderhorn’ net climb, participants were in dire need of recovery. That’s where 2Heads and Avis stepped in. The Avis Preferred recovery area featured ice baths to alleviate muscle soreness, a massage station to ease tension, refreshing cold drinks for hydration, and a comfortable seating area for much-needed rest and relaxation.

The overall experience was a resounding success, with over 600 participants signing up to enjoy the recovery area. Including our very own 2Heads team who took on the Tough Mudder course and joined in the recovery, truly immersing themselves in the experience we helped create.

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