2Heads Blog

Spring Round-Up | Sara Lilley | Marketing

Fast forward 12 months and I am certain the event’s industry respected award scene will be celebrating award-winning evolutions of exhibitions and events; the creative marriage of physical and digital experiences that live on after a market has closed its doors. Certainly here at 2Heads, we are full steam ahead with the creation of event platforms that amplify a brand’s physical event with a bespoke online digital experience and vice versa.

For Spring 2020 however, influencer magazines such as EventMarketer and The Exhibitor celebrated the creativity and design of 2019 with recognition for all the envelope-pushing agencies out there taking brand awareness and experiential marketing to another level. It is heart-warming to remember during such tough times, that the industry is made up of such imaginative and innovative professionals.

Here at 2Heads, we felt very honored to receive one of the fifteen Exhibitor Magazine Exhibit Design Awards for our work with Bombardier and a further six (!) awards from the World Exhibition Stand Awards, including two Diamonds and two Platinum rosettes. A great way to celebrate some of the super brands we partner with; Disney, Airbus, Playtech and Rolls-Royce.

All eyes at 2Heads now turn to The EventMarketer’s revered Ex Awards in the USA where 2Heads partnership with Airbus has been nominated for Best Exhibition Campaign against the giant work of Fortnite at E3 and the Dell International Conference. Thrilled as we are with the finalists nomination, we hope you all join us with fingers crossed on the 23rd June where the winners are announced via an Online Gala Evening.

February Round-up | Sara Lilley | Marketing

February has been a month of mixed emotion for all 2Headers here in the UK and across the world. While we celebrated the fantastic news that we are finalists in the World Exhibition Stand Awards for our work in 2019, we are very aware of the trials the industry is facing in 2020. With concern over the affects of the Coronavirus and the impact of flooding in the UK, we recognise the impact on global events and the worldwide economy as a whole. As an agency we are pivoting our focus in response; with further action on sustainable event strategy and digital virtual solutions. We’ll be sharing more information on this in forthcoming newsletters and workshops.

On a slightly brighter side, we celebrated positive news nearer to home with the welcome of Stella Odili as the Financial Controller to our growing finance department. We also got out the cake for Craig Wildman, out Global MD as he celebrated his 2Heads 2-year anniversary with project manager Andy Macdonald and digital PM Lee Beckett. Rachel Pecka celebrated her 4th year in the LA office and Nick Rosier, Head of Digital celebrated his first year with Lauren Bantock, our Office Executive. Out and about, 2Heads enjoyed great success partnering with Playtech at ICE, Bombardier @ MRO Middle East and Airbus at DEFEXPO. Our digital team was also busy with our meeting manager software EventHive as it supported Scientific Games @ ICE and prepares to support multi-client events at NAB, IBC, Broadcast Asia, MIPTV and LA Screenings.

January Round-up | Sara Lilley | Marketing

It looks like it’s going to be a busy new decade for everyone here at 2Heads as we come to the end of the first month of 2020. Entering our 5th decade certainly doesn’t seem to be slowing us down with 2Headers out all over the world for key events. From installing a new suite for Cisco @ the 02 stadium to setting up a mock-up Bombardier LearJet 75 at the Wings and Wheels event in Arizona, we have hit the ground running.

One of our most enjoyable events got under way at HAI in Atlanta, where we were privileged to work with Airbus for the third year running and start our new partnership with Milestone Aviation. Their unique shaped environment turned many a head. As did the work we did with Disney Ad Sales @ CES, transforming the suites at the Four Seasons into a full branded environment. For more information on the transformation visit: https://www.2heads.com/work/disney-ces-20/

In-house, we were overwhelmed by the positive response to the digital advent calendar Christmas card which raised over £350 for the Make-A-Wish charity from client nominations for their favourite 2Header. We also celebrated with Jenny, our accounts supervisor and Abs, our account executive as they enjoyed their 4th and 1st anniversaries respectively.

Winter Round Up | Sara Lilley | Marketing

The clocks may have gone back, and the days may have shortened but inside Casa 2Heads, the team are still smiling as we celebrate one of our most successful winters. The award season kicked off in style with two nominations with The Drum – the UK’s Leading Marketing and Advertising magazine – one nomination for Business Agency Awards Experiential Agency of the Year and another for Experience Agency Awards Experience Agency of the Year. We were absolutely delighted to then pick up the coveted Drum for the Experiential Agency of the Year Award at the Marriot Hotel, Grosvenor Square.


The joy continued as our very own Mike Elsmore won Unsung Hero of the Year at the ESSA awards for his dedication to creativity and personal development over nearly 20 years with 2Heads. Well done Mike! Another hero at 2Heads this winter was our Martin M, Operations and Facilities Manager who has in the space of less than a year trained himself up for the Be A Warrior Foundation charity boxing match which he then won! All the money raised went to the foundation. 


Out and about, we have worked this winter with Brand heroes such as Disney at Mipcom, Cannes, Playtech at G2E and Bombardier at NBAA in Los Angeles. We had the unparalleled pleasure of partnering with De Havilland, a historic brand within aerospace who has been absent for over 30 years but spectacularly relaunched this year, with our team working hand in hand with them at Dubai, their first appearance at a major air show. 


We also staged our own micro event at Silicon Milk Roundabout Recruitment Fair at the famous Truman Brewery, London as our HR and Digital opened up conversations with the rising wave of new talent. We celebrated some special anniversaries with our Global HR Director Rebecca Lilley celebrating her first year and our Operations Director Chris Thornton enjoying his seventh! We also welcomed Karolina Kwiatkowska and Julie Butlers, our new 3D Designers to the 2Heads Team. I have to wonder what 2020 will bring ...

October Round-Up | Sara Lilley | Marketing

It's award Season and 2Heads were incredibly honored to have been nominated for not one but two Drums Awards; Best Experiential Agency of the Year at The Drum Business Awards and Best Experience Agency of the Year at The Drum Experience Awards! We were also very proud to win Best Aviation Brand Experience Agency at the Aviation and Experience Awards 2020 hosted by CV Magazine. We will have more news on these incredible honors before Christmas.

October was also a hugely successful activation month for 2Heads with projects going ahead @ ACT in Dubai, BLE 2019 in Excel London, ITSA 2019 in Nuremberg, Madrid for Madrid Gaming week and Sydney @ Pacific 2019. We took Airbus to the China Heli Expo and VAS to MRO Europe. We also successfully delivered at some of our flagships shows, MIPCOM 2019 in Cannes, G2E 2019 in Las Vegas and NBAA in Las Vegas. More insights on these huge shows to follow.

The team were delighted to welcome Tracey Alexander as our new Financial Controller, bringing over 25 years experience to the role. Julia Butler joined the creative team as Junior 3D Designer and Ruslans Romanovs joined our expanding Digital Department as Back End Web Developer. Callum Lee, our 3D designer and videographer extraordinaire celebrated 2 years and out and about, our Project Manager James Duke ran the Amsterdam Marathon for Alzheimer’s Society and his Grandma Margaret who has lived with the condition for 9 years. If you want to support JD, visit his Just Giving Page

September Round-Up | Sara Lilley | Marketing

September was the month of charity and cake here at 2Heads. One date firmly marked in everyone’s calendar was the 27th September. Not only did our budding cake-bakers prepare for our Macmillan Coffee Morning with offerings to make the Bake-Off proud, but also our Director of Client Services Ben McDonald ‘Braved the Shave’ to raise money for MacMillan Cancer Support in memory of his late mum. The morning raised over £1000 and there is still time to sponsor Ben @ #BenGoesBald.

Our Autumn client programme also leapt into action this month as our teams boarded planes and headed out to support clients across the globe. Our two Executive Directors James Simpkins and Paul Godwin made their way to Montreal for EventHive 2.0’s debut hosting the HMI Gala Dinner. We also visited Amsterdam for IBC, Singapore for MRO Asia, and Washington DC for AFA 2019 with clients Sierra Nevada. Our project managers James Duke also jetted out to Monaco for their celebrated Yacht Show with a tricky roof-top build and an Airbus helicopter to negotiate.
Closer to home, we partnered with Rolls-Royce at DSEI, welcomed SIBOS to the UK for BNP Paribas and visited IBMS with our highly valued new client TOSOH. We also continued our long-term relationship with ITV at BLE 2019. Our US office were also hard at work over at NASPL in Arkansas.

Our team also grew again this September as we welcomed Rupinder Bhogal as our new HR and Talent Manager and Yoichi Adachi as our Front-end developer helping to expand our digital offering. We celebrated our Creative Lead Ryan Simpson's incredible 11th year with us and Project Manager Tom Farrand’s 4th year. In perfect recognition of all the team’s hard work, we debuted at no #12 on the C&IT Top 50 UK Event Agencies; the highest new entry.

Summer Round-Up | Sara Lilley | Marketing

As temperatures rose and the UK enjoyed one of the hottest summers on record, 2heads also celebrated the sunshine with their annual summer party. From company golf tournaments to caricature artists and champagne, a great time was had by all.

The month of August continued its sunny nature with the addition of Dan Hall as Freelance Business Development Director to the 2heads family. With over 12 years in the brand experience industry and following on from a successful four years at Freeman XP, we are all looking forward to working with Dan this autumn. We also had the pleasure of recruiting Harley P, the Chairman’s golden retriever puppy and our new CMO (Chief Morale Officer!)

August was also business as usual with team members in Moscow for MAKS 2019 and in Cologne for our inaugural visit to GamesCom with Airbus. Please visit our Work page for insight into our most recent activations.

11th September 2019 | 2heads highest new entrant in C&IT's TOP 50 Agencies | Craig Wildman

We have received some incredibly exciting news this week – 2heads has been named in the Conference & Incentive Travel’s Top 50 UK based agencies. What’s more, not only have we been recognised as one of the industry’s leading agencies in the conference and meetings space, but we were also the highest new entrant at number 12, which is a huge achievement for the agency. The Conference & Incentive Travel’s Top 50 is published annually and forms part of its 2019State of the Industry: Agency Report, which looks at how agencies have built success over the past 12 months and the market challenges facing professionals today.

Being included in the Top 50 of one of the most prestigious rankings in our industry is a fantastic result. It is a testament to our continued strong performance which is driven by the creativity, talent and dedication of all our team members, in addition to the outstanding client relationships individuals have fostered within 2heads. I am proud we have cemented our reputation as one of the leading independent agencies, by creating and delivering truly amazing experiences for our clients, and on behalf of the leadership team would like to thank everyone who has helped the business to achieve this.

As a company, we are focused on delivering first-class results for our clients and this industry recognition will support our strategic aim of attracting and retaining valuable new business that will help us continue to climb the industry rankings for years to come.

August 2019 | 2heads Launch EventHive® Website | Nick Rosier | Meetings that Create a Buzz

The office was abuzz this month as we officially launched our proprietary software EventHive®’s new home; www.eventhive.com.

This life-changing digital tool was first the brainchild of Founder Pepe Parra and Executive Director Paul Godwin back in 2012, when it was known as EventPro and was beta tested by aerospace client Bombardier no less. Following this initial success, the software was developed under the careful custodianship of our developer Tony Dykes who worked front-line with clients, listening to their problems and adapting the software to meet their needs.

EventHive® is a robust software solution created to make scheduling meetings at live events faster, easier and more efficient than ever before. Allowing our clients to manage meetings with a dynamic range of flexible communications, data and ROI capture and the ability to streamline global event programmes. Evolving with the changing landscape of our online world, we sharpened this digital tool and launched EventHive in 2016 to much b2b excitement, working initially with FremantleMedia, Disney Media Distribution & Endemol Shine Group at MIPTV.

Since the 2016 launch, EventHive® has partnered with 20+ clients on 100+ events; supported 6,000+ client users on over 23,000 meetings and welcomed over 32,000 guests. We partner with global brands; Disney, Fox, BNP Paribas, Bombardier, UTC and Freemantle, and look forward to seeing where our new improved version EventHive® 2.0 will take us.

July Round-Up | Sara Lilley | Marketing

July has been the month of creativity here at 2heads with new client work in aviation, property, technology and tele-communications for premier shows such as MIPIM and Mobile World Congress in progress. Our Senior 3D Designer Ceyhun Tonyaloglu summed up the creative mood with a series of beautiful images now proudly showcased on our social media accounts.

2heads welcomed Rashmi Sharma this month as she joined the finance team and were very happy to congratulate Ryan Simpson, our Creative Lead and one of the longest serving members of the team as he married his fiancée Hollie. There were new beginnings celebrated inside the office as well as our account executive Abs Patel clinched a deal with new client Cisco to update their hospitality suite at the 02 and Clients Ops Mark Smith and Sam Potter travelled for the first time to the Philippines for Playtech at PAGE. Richard Parker and Martin McNulty also took Rolls Royce STEM up to the Big Bang East Midlands Fair.

As summer took hold, some of us donned our trainers and hit the mud. 2heads founder Pepe Parra tackled the punishing Tesserillo Endurance Race in Spain while Global HR Director Bec Lilley completed 10 miles and 25 obstacles on her 4th Tough Mudder; she still has three more to go this year! Inside, the office kindly supported local St Paul’s Church school by buying up most of their cakes to raise funds for this year’s amazing mud kitchen, transforming both the garden and the children’s playtime.

June Round-Up | Sara Lilley | Marketing

It has been a particularly successful month here at 2heads with new talent joining the growing team and impressive activations happening all over Europe.

Arva Adanji joined the 2heads Finance team as project accountant and we were also very happy to welcome back Lisa Hill, returning from maternity leave to re-join the studio as Creative Lead. Sasha, our strategy Director also celebrated his 4th anniversary here at 2heads.

There was definite European flavour to our month, beginning with our activation for Logrythym at Infosecurity in London Olympia, moving to the bespoke opening at Art Basel for Netjets with inspiration artist Matthew Day Jackson and then on Frankfurt for Bombardier at AP&M. The month was brought to a close with the inimitable Paris Air Show 2019 where we partnered on five chalets for Meggitt, Bombardier, 328, VAS Aero and Rolls Royce.

Our American team were equally busy, with members in at the US Travel Association at IPW 2019 for CityPASS, Antwerp for SG at EL Congress, LIE Vegas for ITV, a great activation at Licencing Expo for Legendary and then onto Cannes Lions for our first event there with our long-term partner Disney.

Lastly our inspiration of the week; our long-standing partner Chris Cadle of Outline Displays, with whom we have been working for 20 years. Chris is sadly undergoing treatment for cancer and to raise awareness, we were very happy to sponsor his nephew along with two fellow members of the Territorial Army as they ran 23 miles for Macmillan Cancer Support. Read more @
https://www.justgiving.com/fundraising/milesharryking 

Friday 21st June | Longest Day Challenge | Liz Farmer | Office Manager

On Friday 27 June our very own James Duke, Project Manager at 2Heads, will be playing an arduous Charity Golf event known as the “Longest Day”. The event consists of four rounds of golf commencing at 04:00 and finishing at 22:00. James will cover approximately 50,000 – 60,000 steps for the duration of the day and he will be playing with eight of his friends from Manchester at four different venues; Shrigley Hall, Bramhall, Hazel Grove and Bramhall Park. James is attempting to raise a sum of £200 in aid of Macmillan Cancer Support and is £95 short of his target!

His fundraising page is: https://www.justgiving.com/fundraising/james-duke9 

Please visit to help him reach his worthwhile goal!

Thursday 16th May | New Website Launches | Craig Wildman | Managing Director

Today has been a very exciting day for 2heads and for myself as we launch the first stage of our newly re-imagined website.

The product of a 4 month collaboration between our internal team and external talent such as Jist Studios, Intuitiv Development, Spotted Dog Design and FeedmeLight animations, I feel we have created a platform that truly reflected our love for creative innovation.

Initially, our objective was to refresh the website. However, as we delved deeper, it became clear we needed a completely new platform to better showcase the world-leading work we do and to also show the world the outstanding quality of our team through video and editorial content of them in action.

2heads has undergone an evolution in answer to the pressures of socio-economics and industry change and we have never had such a talented, forward-thinking team. I wanted a website that truly reflected their success. 

Today is the start of a longer journey for our website with software micro-sites already in development and I look forward to seeing where our rejuvenated online presence will take us.