Pepe Parra | Chairman
What it feels like to win Aviation Brand Experience Agency of the Year
When 2Heads first broke into the aerospace events
market, it was 2000 and the world was celebrating the new century. Twenty years
on and I would say our success within the aviation space is one of the proudest
achievements of my career. Our partnership with Bombardier, Canadian luxury jet
giant spans over ten years, three continents and their entire global show
programme. Our work with industry-leader Rolls-Royce has given us an inspiring
insight into their sustainability engineering work ‘pioneering power that
matters,’ and last year we helped Airbus break the mold as they took Airbus
careers to the people that matters, the bright young minds visiting Gamescom in
When I learned we had been awarded the Best Aviation Brand Experience Agency for 2020 by CV Magazine in their inaugural Aviation and Aerospace Business Awards, I couldn’t think of a more fitting way to celebrate all the hard work 2Headers have put into our aviation sector. It has been a journey of technical development, industry evolution and innovation in experiential design and our partnership with these aviation leaders wouldn’t have been possible without the dedication of such a talented team. I take great pleasure in thanking all of them.
For more on the 2Heads win, please visit: https://www.cv-magazine.com/aviation-and-aerospace-awards-2020
Rupinder | HR & Talent
2Heads X Silicon Roundabout
This winter, 2Heads became its own client as we took our own 2Heads showcase to the Silicon Roundabout Recruitment Event held in the famous Truman Brewery in London.
Silicon Roundabout is London’s largest hiring event with hundreds of tech professionals congregating under one roof and proved a great testing platform for 2Heads to find fresh talent!
The experience was amazing; we held over 150 conversations with a range of interesting, diverse people and our donut wall was an evident hit! I know we love to talk talent and wow did we! We spoke to some fascinating individuals from a multitude of backgrounds and held some really interesting discussions on the future of design and creative tech.
The event was also an opportunity for us to gather data and insight into what potential candidates look for when moving to a new employer and the team’s plan is to develop these insights into our Talent Attraction and Acquisition strategy to engage potential candidates at the right level.
We are looking forward to 2020 and the talent we can attract – watch this space – you never know you might be the next 2-Header!
Ryan | 2D Creative Lead
Designing with Heart
I’ve always been a massive animal lover and find it heart breaking how many dogs we have in the UK looking for a new beginning. As I couldn’t own a dog when first starting out as a creative professional, I decided to get my ‘dog fix’ by volunteering at a local dog rescue and some years later, our lives changed when my wife called me whilst attending a 2Heads event in Geneva. I had promised her if a pug (her favorite breed) ever came into the rescue, we would find a way to re-home it. I didn’t think this kind of breed would ever come into a local rescue but how wrong was I! From re-homing our first pug 7 years ago, we now have 3 rescue dogs, each with their own sad stories and as I got more involved with pugs, I realised I could do so much more for the breed.
Over the last few years, Pugs and French bulldogs have become very popular and to meet demand, puppy farming has taken over, leading to health issues, no health checks on dogs and created an evil black market for the latest ‘designer’ breed. New owners don’t know where their new family member was coming for them or what kind of problems they might have. I wanted to help and I realised the most valuable thing I could give these rescues was my design time..
I wanted to help Rescue centres raise awareness of some of the issues facing these ‘designer’ breeds and start to educate potential new dog owners when they start looking for a ‘cheap’ pug or french bulldog. Working with local charities, I was then given the opportunity to rebrand the UK’s largest pug charity, PDWRA (Pug Dog Welfare Rescue Association). Their brief was mixed, to create a brand and vision that appealed to the younger market (the age of the average pug owner is dropping) whilst also creating more awareness on the issues going on behind the scenes with rescuing pugs, health issues and their vet bills.
I also worked on a campaign with https://www.fapdf.org (French and Pug Dog foundation) that played with conceptions, drawing the eye to the juxtaposition of beautiful puppy and a luxury leather handbag, then disrupting the norm as the viewer interprets the message and changes their perception. Dogs are not luxury items, they should not be victims of fashion, they are beautiful individual beings and should be bred responsibly. The campaign has been hugely successful in raising awareness and it warms my heart and all the hearts here at 2Heads to use design for good.
I am also now working with Dbarc.org.uk, through which my lovely pug Lucy came into my life. More on Lucy’s story and our charity work will follow in a few weeks on our Blog ...
Sara | Marketing
2Heads Focuses on Video
We all know that video content now makes up for 80% of internet traffic and is the most powerful medium content for brand messaging, viral advertising and capturing market share. Showcasing video content sits at the heart of our event design and creating social stings for our clients has proven an invaluable addition to their events, their global show-programmes and indeed their brand management. A large proportion of the creative event technology our digital content team is now building, from VR, AR to motion graphic and animation, is powered by quality video.
We at 2Heads have been investing in video content for some years now and have recently partnered with Jist Studios on client socials, vox-pox and case study creds that our clients use to great success. We are also developing our own internal videography department who will be supporting clients with key messaging, content capture and brand reinforcement across the globe.
Well, that’s enough words, we all know a good video speaks louder so please head over to our new rebranded YouTubechannel, watch, subscribe and enjoy the films.
Comic-con San Diego
As SDCC 2019 comes to a close, our creative team at 2Heads could not resist creating their own Comic-Con logo. And what could be a more fitting time? Comic-Con San Diego just celebrated its milestone 50th year, having changed rather significantly in number from the 100 people who attended in 1970 at the U.S Grant Hotel. Now the three-day event is the mecca of conventions with over 130,000 attendees across 460,000 square feet and a rigorous schedule of 700+ events. It has a campus effect on San Diego downtown as fans descend to hear the latest announcements on their favourite comics, tv series & films.
There was plenty to talk about too, with trailers for the most anticipated series like Watchmen and Star Trek launched and the new X-Men comic book series announced. The greatest buzz however was generated by the Marvel panel, the largest they have assembled and one of the best received. Part of our client Disney’s giant studio offering, Marvel revealed more than 10 new projects in the works, including a Blade reboot, the return of Doctor Strange and Thor 4, and their new movie Eternals staring Angelina Jolie. Legacy was on everyone’s lips as well as the Terminator - Dark Fate premiered with the same Arnie and Linda Hamilton of the original and Tom Cruise came to wow the skies with his Top Gun sequel Maverick. It’s hard to know which one we want to watch first!
CRAIG | GLOBAL MANAGING DIRECTOR
One of the things I love most about working in 2Heads is our office space. Our brief for the recent re-design was to accommodate our growing team and their needs, and at the same time add new unique spaces for people to get together. We didn’t want to create silos into which we all disappear but funky collaborative places where people could go, get inspired or inspire others.
One of the most popular places is the big yellow sofa pods, high-backed for privacy and equipped with AV for our team to showcase their work to each other. The war room is also great for bring people together; we even have our own mustang plane wing to use as a table. And there is no forgetting the tuk-tuk, a unique space for our team to have a moment out and let their imagination run wild. Want to visit? Contact our team at Elizabethf@2heads.com.
Lands End to John O'Groats
CYCLING FOR CHANGE
At 2Heads, we believe in making a difference. Not just for our clients but for the community around us.This year, 2heads founder and chairman Pepe Parra is kicking off the charge by donning the lycra and stretching the leg muscles in readiness for his participation in the famous LEJOG cycle ride in May. The classic challenge ride of 1,000 miles will take Pepe all the way from Lands End at the tip of Cornwall, through some of the most scenic areas of the United Kingdom, to the very top of the Scottish mainland.
Finishing the iconic ride in John O’Groats (hence the ‘LEJOG’ title), the challenge is one of both mental strength and physical endurance and in true 2heads community spirit, Pepe will be raising money for three charities close to his heart; the Alzheimer’s Society, Great Ormond’s Street Hospital and the Teenage Cancer Charity.
ABS | ACCOUNT EXECUTIVE
FOCUSING ON THE FUTURE
I joined the ESSA Futures Board because I have a solid passion for the development of young people within our industry. ESSA stands for Event Supplier & Services Association, a trade body that represent the UK’s best suppliers of services to the events industry. ESSA focuses on education, business development and sharing best practice in the drive for excellence, a goal that places ESSA at the heart of the events community.
The purpose of the Futures Focus board is to achieve those goals, with a focus on talent development recruitment, skills training and employee nurturing. All things that I feel very strongly about. I believe the up and coming generation should be mentored by inspiring leaders; companies like 2heads and given the opportunity to identify their strengths and motivations. To positively enable next generation to influence and shape the future of this industry. Visit ESSA here and take a look at what has already been achieved.
Liz | Office manager
Thursday 27th March saw the launch of the first 2Heads ‘Thirsty Thursday’ session. An informal open forum for all the London based office staff to get together and chat, ask questions, discuss current business topics and meet with other colleagues outside of departmental work groups.
The aim was for more than just a meet and mingle event but a genuine chance for everyone to have a voice.
It wouldn’t be a 2Heads event without a few nibbles though and a selection of drinks for all tastes. The inaugural session then kicked off with a mini all-company meeting and a brief synopsis for the meeting format going forward. All in all, a great start with a 100% turn out from staff and everyone looking forward to the next event.