2HT E11: Experimentation and Innovation in the Face of Uncertainty

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Sara Lilley | Marketing Published: 15 October 2020

Join industry renowned creative Jordan Waid as he moves past the present and deep dives into future potential for technological innovation and experimentation.

Reviewing a world beyond events, Jordan, 2Heads Executive Director, discusses the opportunities presented by uncertainty.

Learn to look for new possibilities through listening and understanding what is truly needed, then applying that to a new frontier for brand experience.


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