EventHive Powers Grass Valley's First Fully Online Event

2Heads Digital partner with GV Live for Online Conference "Innovate 2020"

With NAB ‘20 cancelled in April, our client Grass Valley wanted a fully online solution to allow them to create their GV Live ‘Innovate 2020’ conference and continue business as usual with a schedule of presentations and meetings held in the digital space. With ten years of development, Grass Valley considered our proprietary software EventHive a prudent choice as our digital team evolved all the same functionality to an online adaptation. For Grass Valley, it wasn’t about redesigning the wheel, but utilising a event tech that offered security, continuity and a proven user experience.

Grass Valley needed to pivot the conference program quickly following the cancelation of key event NAB in Las Vegas; an important date for Grass Valleys sales team. With a need to still hold meaningful conversations, GV turned to long term partner 2Heads for a Grass Valley Live solution held entirely online.

EventHive provided the efficient framework for Grass Valley Live to run the online conference across fourteen global regions with infrastructure engineered to navigate the varying time zones of the different delegates.

As a platform that has undergone ten years of development reacting to the demands of meeting management in an evolving industry, EventHive was able to react to the challenge quickly and efficiently, providing a prompt booking system that the GV event organisers could send out to get delegates engaged and ready for the live streaming broadcast as if it was running in physical terms.

Slick presentation, an easy interface and a seamless user experience was key to the delegates journey in what is becoming an increasingly monotonous online work world. As a result, Grass Valley saw an excellent turn out for their first fully online Conference ‘Innovate 2020’ and were able to launch their new cloud-based software as a service (Saas) Agile Media Processing Platform (GV AMPP) on schedule and to the same targeted audience as they would have at NAB.  

With a total of 138 meetings booked among 173 delegates across a variety of resourced areas, the Innovate 2020 conference was proof that business could still continue and products could still enjoy successful launches in lockdown. With EventHive at the helm, Grass Valley were able to bring together delegates from eight different divisions and fourteen regions from APAC, to EMEA to LATAM etc. One of the more popular features; the real time communication system showed the power of networking is still strong, even online, and remains an important feature of any digital event solution with EventHive tracking over a thousand conversations.

GV Live Innovate 2020 is another project in a very busy year for EventHive which, as a fully digital solution, has transitioned from physical events to online events, and is preparing for a 2021 of hybrid opportunities, merging the requirements of both into one software platform.

Early 2020 saw the effective use of EventHive to run Scientific Games presence at ICE 2020, the world’s largest gaming market, with a focus on user journey and ensuring delegates were channeled to the right SG specialist. The client testimonial below highlights how UI in the software development is crucial and why a history of development in response to client feedback is very important.