A Fresh Look At Mipcom

ClientFremantle
Services
Live
IndustryMedia
ProjectMIPCOM
LocationCannes, France

2Heads transformed Fremantle’s new MIPCOM location into a productive and inspiring space, seamlessly blending functionality, iconic branding, and the charm of the French Riviera

Reimagining Fremantle

MIPCOM is a landmark event in the entertainment industry, bringing together the world’s leading content creators and distributors in the stunning setting of Cannes. 2Heads were excited to be back with Fremantle but with a creative twist.

01 The Brief

Bringing the idea to life

This year at MIPCOM, Fremantle was introduced to a new location that came with an equally fresh look. With stunning views over the marina and the iconic Cannes sign nestled in the heights of Le Suquet, 2Heads was tasked to craft the new space to embody the essence of the French Riviera, perfectly complementing its surroundings.

The brief was not just to create a functional space but to deliver an experience that felt uniquely Fremantle while taking full advantage of the stunning Cannes harbour backdrop. The space needed to balance creativity and practicality, providing areas for meetings, social interactions, and showcasing their impressive content portfolio.

02 The Challenge

New space, new expectations

Changing location from its usual beachside spot brought an added layer of expectation. Fremantle’s presence at MIPCOM has always been a standout, and with the move to a new elevated space overlooking the Cannes harbour, there was pressure to not only meet but exceed what had come before. The challenge was to create a productive, inspiring space where visitors could enjoy meaningful meetings while soaking in the stunning surroundings, ensuring the experience was both functional and memorable.

One of Fremantle’s signature elements at MIPCOM has always been their bold, iconic flags, a staple that welcomes guests and signals their presence from afar. With the new location, it was crucial to ensure these flags maintained their prominence, becoming a striking visual feature that could be seen from a distance and immediately drew attendees into the space.

03The Process

Aesthetic

A new location brought an opportunity for a fresh, refined look. Fremantle embraced the aesthetic of the French Riviera, drawing inspiration from its elegance and charm. Tying into their upcoming show Costiera, the design featured an outdoor space that celebrated an Italian theme, seamlessly complementing the Riviera-inspired vibe.

Content

The Fremantle space came to life with engaging content that celebrated their diverse portfolio of shows with walls covered in eye-catching posters of their shows. A TV at breakout areas brought the content to life, looping through trailers that grabbed attention and kept visitors hooked. The mix of bold visuals and dynamic video made the space feel vibrant and showcased Fremantle’s storytelling in a way that was impossible to miss.

Location

The structure of the build was thoughtfully designed to enhance the visitor experience. Guests entered through a welcoming entrance that led seamlessly to the central bar, surrounded by meeting spaces for networking and collaboration. On the other side, an outdoor terrace area opened up to stunning harbour views, creating a relaxed yet sophisticated space to enjoy the Riviera ambiance.

04 Solution

An Experiential Environment

Entering a new space with a fresh look can feel unpredictable, but Fremantle’s presence at MIPCOM proved just how impactful change can be. The thoughtfully crafted environment embraced Fremantle’s brand identity while capturing the unique charm of Cannes.

From the open layout anchored by a central bar to the outdoor terrace offering stunning harbour views, every detail was designed to encourage meaningful interactions and leave a lasting impression. 2Heads delivered a standout presence for Fremantle, setting the stage for connections, collaboration, and impactful storytelling