Premium x Sustainability

ClientBombardier
Services
Live
IndustryAviation
ProjectEBACE
LocationGeneva, Switzerland

Bombardier, the global leader in business jets returned to EBACE 2022 with two objectives for this important meeting of business aviation community

Launching the G8000 at EBACE

Bombardier, the global leader in business jets, partnered with us for the twentieth year at EBACE 2022. As the annual meeting place for the European business aviation community, Bombardier chose EBACE for the grand unveiling of the both the brand new G8000, the fastest and furthest flying business jet in the world, and their vision for sustainable development of an under-pressure industry.

01 The Brief

Push Experiential Brand Boundaries

Bombardier briefed us to craft an experiential space that could host an intimate plane launch, then be re-engineered overnight to invite the whole world to witness the technology and innovation behind the new G8000 business jet. Bombardier further challenged us to perpetuate interest and conversation with a switch-up to their environment that focused on Bombardier’s sustainable vision for the future.

02 The Challenge

Vision for sustainability

The challenge of Bombardier’s event however was its dual show format; the show experience for those who buy, and the raising of profile to the whole aviation industry and global fan base. Bombardier wanted 2Heads to navigate this divide, utilising the best in content and digital technology to take all guests on a journey.

03The Process

Content

Abstract lines and forms appear to emerge from the screen canvas, reflecting product benefits and innovations. Messaging and video content support the animations, encouraging visits to the wellness vignettes and soundwaves ripple across the long screen reflecting the power of l’Opera.

Materials

A reusable structure reduced material use where possible, incorporating recycled materials throughout. The space featured 100% recycled fibreboard tubes, 37% material sourced from recycled ocean waste, and cork flooring—proving that sustainability and luxury can go hand in hand.

Vignettes

Guests had a choice of immersive experiences from visiting the Global 3500 mock-up to engaging with the sustainability table touchpoints. Key areas included experiencing the display of the Nuage seat, entering the immersive space of the Soleil lighting system and understanding more about the latest technological developments with the ‘Flex-wing’ and ‘Pur-air’ demonstration vignettes.

Take-over

We created the ‘Showstopper Content Wall’ with a singular focus – full brand immersion. Once an hour, on the hour ‘not to be missed’ audience-drawing sequence of impactful, high-energy 3D animations. Crowds gathered every hour to watch, film and share this immersive story-telling of the brand’s narrative.

04 Solution

Digital Content takes main stage

The Bombardier environment was a masterclass in problem solving. We designed an ergonomic environment that could be both intimate and private for Bombardier’s VVIP launch of the G8000, then opened up overnight to welcome guests and show attendees alike to experience all of the new Bombardier innovations.

Haloed above the environment, a 25 by 8-meter showstopper wall played host to a 2Heads created film sequence, moving from a visual immersion into Bombardier’s wellness features to a once an hour, on the hour ‘video event’ where a carefully crafted 3D reel wowed audiences worldwide.

To mirror Bombardier’s sustainable approach to future jet development, 2Heads also developed the whole environment with recycled materials built upon re-useable structures.