Sustainability is now Mainstream
- ClientWorld Business Council for Sustainable Development (WBCSD)
- Services
- IndustryNon-profit organisation
- ProjectLiaison Delegate Meeting
- LocationMontreux, Switzerland
The Liaison Delegate Meeting is a key annual forum for WBCSD to deliver its agenda and enable its members to collaborate on solutions. Held over 3 days, the LD meeting was delivered both live and virtually, and attracted senior decision makers from many of the world’s leading businesses to tackle the planet’s ever pressing sustainability challenges.
WBCSD evolves the conference world with a full hybrid experience
WBCSD is the premier global, CEO-led community of over 200 of the world’s leading sustainable businesses working collectively to accelerate the system transformations needed for a net zero, nature positive, and more equitable future. They do this by engaging executives and sustainability leaders from business and elsewhere to share practical insights on the obstacles and opportunities currently being faced in tackling the integrated climate, nature and inequality sustainability challenge.
01
The Brief
A Conference for the Modern Age
WBCSD is a global community of leading businesses driving systems transformation for a better world in which 9+ billion people can live well, within planetary boundaries, by mid-century. Together with its members, WBCSD seeks to accelerate the required transformation of businesses, their value chains, and the systems in which they operate to tackle the three pressing, interconnected challenges of climate emergency, the loss of nature and mounting inequality.
To drive this transformative agenda, WBCSD’s community of sustainable leaders come together at the organisation’s flagship events, one of which takes place in Montreux every year.
WBCSD is a global community of leading businesses driving systems transformation for a better world in which 9+ billion people can live well, within planetary boundaries, by mid-century. Together with its members, WBCSD seeks to accelerate the required transformation of businesses, their value chains, and the systems in which they operate to tackle the three pressing, interconnected challenges of climate emergency, the loss of nature and mounting inequality.
To drive this transformative agenda, WBCSD’s community of sustainable leaders come together at the organisation’s flagship events, one of which takes place in Montreux every year.
2Heads was delighted to be invited to create WBCSD’s first-ever hybrid Liaison Delegate (LD) Meeting in 2022. The award-winning forum held a series of live and virtual sessions over three days.
After a successful event in 23, WBCSD wanted to forge forward in 2024 with the inclusive format and briefed 2Heads to push the boundaries with a content-rich and hybrid-experienced conference that attracted senior decision-makers from the world’s leading businesses and created the best possible platform for them to address the ever-pressing sustainability challenges.
The Liaison Delegate Meeting 2024 served as the launch pad for WBCSD’s new brand framework and all engagement needed to place their new look front and central.
02
The Challenge
An International Community Engaged
Guests from over forty countries join WBCSD and their expert speakers at the Liaison Delegate meeting every year. The success of the LD meeting is crucial to WBCSD as this conference is where their vision is creatively delivered to delegates via break out rooms and plenary experiences experienced both physically and digitally. But how to ensure everyone is successfully engaged?
Guests from over forty countries join WBCSD and their expert speakers at the Liaison Delegate meeting every year. The success of the LD meeting is crucial to WBCSD as this conference is where their vision is creatively delivered to delegates via break out rooms and plenary experiences experienced both physically and digitally. But how to ensure everyone is successfully engaged?
2Heads solution for ensuring the success of the Liaison Delegate conference lay in creating forums for conversations, debate and discussion between WBCSD and guests. This hugely increased understanding and helped the teams to form plans for the future. We worked with event platform provider gther to allow a seamless immersion into the content and livestream for international visitors.
The daily plan prioritized delegate enjoyment and interaction through hybrid breakout sessions. These sessions were designed to guide guests to the most suitable session for their business needs. The plan also included networking and hospitality opportunities to bring the conference together. Mindfulness was also placed on the agenda, with a morning session of meditation and yoga offered to all guests and a conference structure that encouraged participation and interaction to stop event fatigue.
Using gther’s virtual platform, we built a ‘twinned’ event that was 100% embedded in the DNA of the Liaison Delegate Meeting. As opposed to just streaming a live conference, special consideration was given to roundtable structures so online audiences could interact with live audiences. Mentimeter polling and live chat systems were used for engagement and were managed by real-time curators.
03The Process
Plenary Conference
We created a fully hybrid plenary conference that brought international speakers to a world-accessible stage, and was then live-streamed around the world.
Breakout Sessions
Guests connected with experts in the fields of sustainability through a range of roundtables to meet individual needs and questions. We offered guests unparalleled access to WBCSD thought leaders through individual break-out sessions.
Hybrid Format
The hybrid event was redefined with over 48 individual hybrid sessions on offer. These simultaneous meetings allowed significant conversation to be had over the world on climate, nature action and equity.
Technology
Conversations were generated through fully interactive tools, including apps, polling, online chat and an event micro-verse. The agenda showcased a solutions-based approach through immersive ‘moments and timelines.
Content
Guests engaged and downloaded essential content from a fully branded media library, updated in real-time with new sessions.
04
Solution
A Hybrid Immersion
Whether delegates were in Montreux or attending from elsewhere in the world, WBCSD and 2Heads created a conference experience that offered the same benefits to discover, debate and solve challenges collectively.
The WBCSD conference featured top sustainability experts who spoke over three days. The schedule was carefully crafted to deliver a seamless, informative, and captivating program with exceptional results….
Whether delegates were in Montreux or attending from elsewhere in the world, WBCSD and 2Heads created a conference experience that offered the same benefits to discover, debate and solve challenges collectively.
The WBCSD conference featured top sustainability experts who spoke over three days. The schedule was carefully crafted to deliver a seamless, informative, and captivating program with exceptional results….
- 3 days of live and hybrid networking events, panel discussions and workshops
- 8 hybrid breakout sessions over two non-plenary days
- Flagship plenary day featuring six interactive plenary sessions with renowned experts and a webcast.
- 4 thematic hybrid lunch meeting and 3 Meditation sessions for inner balance
- Dedicated first timer networking event, lunch meetings and briefing sessions.
- 11 half circle debate & learning session and 29 roundtable debate & learning sessions with 4 sessions on average active every two hours
- 4 live reporting session
- 18 networking and hospitality events including the Liaison Delegate Dinner and the Gala Dinner with a keynote speech from famous Swiss explorer Bertrand Piccard
- Over 200 speakers and presenters with 20 guests minimum per session
- 600 live guests and 1,100+ online guests in attendance
- 6,500+ Online engagements
- 771 streamed hours of video
- In total, 48 hybrid sessions ensured visitors worldwide could participate in pushing the all-important sustainability agenda across global business
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