The aim was to promote the exclusive ownership experience of the Airbus Corporate Jets and Airbus Corporate Helicopters (ACJ and ACH); each boasting unparalleled levels of comfort, space and innovation.
We created an experience that epitomised the brand aesthetic. Subtle and elegant consumer interactions, including touch screen displays and GIF photo opportunities, showcased the aspirational qualities of the brand and its aircrafts. Floor projections and directional sound experiences were also installed to provide full sensory immersion into the Airbus world.
Hundreds of global partners, media and VIP buyers were hosted during the three-day event - with data captured from over 250 people at the GIF-photo opportunity alone. This was a highly publicised and successful event that far exceeded the Airbus expectations.