EVOLVING KEY BRAND MESSAGING
With 200 guests expected by BNP Paribas, the environment needed to be welcoming, interactive and flexible enough to support a range of planned activities whilst reinforcing subliminal brand memory. We needed to create a lingering visual language that enabled this.
A key element of the BNP Sibos visual design were hundreds of origami birds, aligned with the bank's logo and also providing a reflection of local culture for our Singapore experience. For Geneva, the personalised macaroon created real impact among visitors and a brand identity which was carried through both major shows.
A record number of sales leads were captured at the show, making this the most successful exhibition outing to date for our client. As a longer term result for this project, a new creative template was implemented for their exhibition program, ensuring global brand consistency whilst allowing the local personality of the destination to shine through.