The Art of Launching
Bombardier set us the brief of raising expectations and creating energy around their 2018 EBACE presence. Kicking off with unveiling of their Global 5500 and 6500 at an invite-only launch evening within a custom converted aircraft hanger, the buzz was high.
After the curtain dropped and the latest aircraft was revealed, Bombardier had already set itself as the ‘brand to see’ going into the exhibition.
Focusing on key brand messaging, we showcased Bombardier’s ‘exceptional by design’, forward-thinking, attentive persona through the design of their EBACE show experience. We created a luxurious, high-end branded environment with VIP hospitality and dining areas, meeting rooms managed by our proprietary management tool Eventhive and an inviting reception area.
A static display on the runway completed the holistic brand experience with very popular photo opportunities in front of a selection of the latest Bombardier Global jets.
More than 13,000 visitors were introduced to the latest BBA Global 5500 and 6500 offerings and it has been widely regarded as the most successful event Bombardier Business Aircraft has ever had at EBACE, creating over a billion dollars of pipeline and greatly exceeding press coverage expectations.