Launching in Las Vegas
NBAA is dedicated to the role of business aviation in the aerospace industry and is often the platform for ground-breaking announcements and product launches that shift the market. The challenge with NBAA is that there are two shows in one, the end user experience (those who buy) and the supplier chain that exists in support of the business aviation, and Bombardier wanted 2Heads to navigate this divide. Celebrating the arrival of the Global 6500 and ensuring the jet stood out among its competitors without overshadowing Bombardier’s existing product range.
For NBAA did not only see first delivery of the Global 6500, it also announced the use of the first Rolls-Royce Pearl 15 engine in a Bombardier jet and the cementing of the long-term relationship between the two aviation giants.
2Heads providing Bombardier and Rolls-Royce with environments to entertain customers and channel them towards experiencing the aircraft first-hand. We created a relaxed multi-tiered experience which allowed customers to be entertained in front of the new aircraft and through subtle directive touchpoints, are invited to walk around and absorb Bombardier’s other products. The engagement plan then encouraged guests to linger and enjoy the highlight of this user-experience driven event; the cocktail party where Rolls-Royce and Bombardier celebrated their partnership with champagne and conversation.
Every element of Bombardier’s presence at NBAA was engineered and designed to create subtle focus. From the internal booths to the external events, we digitally visualised the layout of the static locations using certain driving principles behind our design that focused attention on features of aircraft. We then utilised our digital proprietary event platform software EventHive to manage CX from start to finish, creating a journey for each delegate through meetings, product experience, hospitality and music event that felt natural, organic and allowed the planes under the Nevada sun to speak for themselves.
NBAA was a particularly busy show for us as we also partnered with Meggitt, Sierra Nevada and Netjets as they showcased their products and services to discerning clients and peers.