Bombardier Global Jets

The Art of Launching

13,000 guests

During the Event

5 Jet aeroplanes

in an Immersive Experience

Exclusive unveiling

of the Global 6,500 Jet

Partnering a world leading brand

in Aerospace

WHO: Bombardier Business Aircraft

When: EBACE | Geneva 2018


A Leader in Private Flight, Bombardier challenged us to use its presence at the European Business Aviation Conference & Exhibition (EBACE) to reinforce the corporate brand, launch its latest Global aircraft and deliver the high-performance hospitality Bombardier is known for.

Reaching New Heights in B2B Hospitality

Bombardier set us the brief of raising expectations and creating energy around their 2018 EBACE presence. Kicking off with unveiling of their Global 5500 and 6500 at an invite-only launch evening within a custom converted aircraft hanger, the buzz was high.

After the curtain dropped and the latest aircraft was revealed, Bombardier had already set itself as the ‘brand to see’ going into the exhibition.

Focusing on key brand messaging, we showcased Bombardier’s ‘exceptional by design’, forward-thinking, attentive persona through the design of their EBACE show experience. We created a luxurious, high-end branded environment with VIP hospitality and dining areas, meeting rooms managed by our proprietary management tool Eventhive and an inviting reception area.

A static display on the runway completed the holistic brand experience with very popular photo opportunities in front of a selection of the latest Bombardier Global jets. 

More than 13,000 visitors were introduced to the latest BBA Global 5500 and 6500 offerings and it has been widely regarded as the most successful event Bombardier Business Aircraft has ever had at EBACE, creating over a billion dollars of pipeline and greatly exceeding press coverage expectations.

On behalf of the team, a big thank you for all the hard work you and your teams have put into the launch event and EBACE show.

The feedback from clients was excellent; on the chalet, the static and our people. Sales activity was dynamic and we can really say it was our Bombardier show following the media noise.

We really have something to be proud of - we couldn't have done any of this without the entire team effort