A truly fun and engaging environment
Our creative team relished in the conception of a space that would honor the legendary Mickey Mouse. Celebrating iconic looks from 1928’s ‘Steamboat Willie’ to Mickey today, we created an animated ‘Clubhouse’ befitting the 90th anniversary celebrations.
We constructed a truly fun and engaging environment featuring macro and micro touch-points. All attendees were brought into Mickey’s world. Following his footprints through the space, consumers were surrounded by mini topiary table pots and a narrative of Mickey & Friends images that lead through a purpose built tunnel into the ‘Cafe 1928’. We also included a photo opportunity with Mickey himself and #Mickey90 hashtag to encourage consumer shares on social networks.
Using our EventHive app, Disney were thrilled to welcome over a thousand guests into the space over the 4 days. Multiple business transactions were made whilst key global broadcasters captured the fun of the event resulting in overwhelmingly positive results.