Airbus wows at HAI Atlanta
The aim was to promote the exclusive ownership experience of the Airbus Corporate Jets and Airbus Corporate Helicopters (ACJ and ACH); each boasting unparalleled levels of comfort, space and innovation.
We created an experience that epitomised the brand aesthetic. Subtle and elegant consumer interactions, including touch screen displays and GIF photo opportunities, showcased the aspirational qualities of the brand and its aircrafts. Floor projections and directional sound experiences were also installed to provide full sensory immersion into the Airbus world.
We partnered with Airbus to develop an environment that showcased the product range whilst providing easy access to after-care sales information. A much larger emphasis was placed on digital technology to assist with the sales process.
A suite of digital sales consoles allowed the after-care team to display their product/services range. Experience booths invited people to linger and watch the Airbus videos and an ACH premium brand H160 fuselage mock-up showcased the mock-up interior.
2Heads designed and created the light feature with sequenced moving lights to reflect the rotating blades of the helicopter, transform into the US flag to touch on location and place. A digitalized running clock on the helicopters also show ‘real time’ info on how many flight hours each aircraft has completed.
A welcome digital totem proved an important way for visitors to interact with the stand before they entered … finding out what and who is there … main points of contact and funneling the client journey/experience to the right people.
2Heads also created sound domes, where visitors can walk onto a disk and hear different sounds, ost notably the H160 ‘Blue motion’ reduction of noise tech which cancels out the sound of rotor blades. The sound showers 2Heads concept worked very well in the busy exhibit hall.
Lastly 2Heads created a content management system that included stats and videos; effectively a condensed mini website for the products which brought digital content to the large screens in the booths and main areas.
Hundreds of global partners, media and VIP buyers were hosted during the three-day event - with data captured from over 250 people at the GIF-photo opportunity alone. This was a highly publicised and successful event that far exceeded the Airbus expectations.