Playtech - Experience is Everything

Rising to the Challenge

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Playtech ICE Excel London

An Invitation to Explore

With a product portfolio that touches every possible vertical in iGaming; from slots, to live casinos, sports betting, bingo, poker and more, sometimes it can be easy to focus on the product and not what really matters – the experience that product provides.

10000 visitors

at ICE, Excel London

9 Bespoke zones

of Discovery

Live casino

fully interactive environment

Rising to the Challenge

Playtech challenged us to create a brand experience at ICE 2019 that did more than just demo solutions. Our response? Ditch the exhibition booth mentality and create an attraction, one that begged to be explored.

With no less than 9 different zones to discover, we conceived and delivered an experience that was open to all at the show with no velvet ropes and no exclusive areas.

We took Playtechs claim of “Experience is Everything” and used that as a guiding principle in our design.

Whether it was being immersed in the latest games content within an interactive 20x20ft video “cube” or betting on live games in our American sports-book, going one on one with interactive game consoles or playing the latest roulette broadcast from a live casino studio, we placed full game immersion at the core of every element.

Rising to the ChallengeThe result; every visitor was able to experience a turbocharged version of the fun and excitement that gaming is all about, provided by Playtechs industry-leading offering.

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