Playtech challenged us to create a brand experience at ICE 2019 that did more than just demo solutions. Our response? Ditch the exhibition booth mentality and create an attraction, one that begged to be explored.
With no less than 9 different zones to discover, we conceived and delivered an experience that was open to all at the show with no velvet ropes and no exclusive areas.
We took Playtechs claim of “Experience is Everything” and used that as a guiding principle in our design.
Whether it was being immersed in the latest games content within an interactive 20x20ft video “cube” or betting on live games in our American sports-book, going one on one with interactive game consoles or playing the latest roulette broadcast from a live casino studio, we placed full game immersion at the core of every element.
The result; every visitor was able to experience a turbocharged version of the fun and excitement that gaming is all about, provided by Playtechs industry-leading offering.