Hulu was the must-visit destination at this year’s Anime Expo. With exclusive giveaways and thrilling activations, anime fans were fully immersed in the world of their favorite titles.

In the vibrant world of anime and pop culture, few events hold as much significance as Anime Expo LA. For fans and creators alike, it’s a celebration of creativity and community. This year, Hulu, a leader in streaming entertainment, teamed up with 2Heads to create an unforgettable brand experience for fans.

CHALLENGE

Hulu, as one of the  world’s premier streaming platforms,  wanted to create lasting memories for the fans that joined them at this year’s all-important Anime Expo. Hulu challenged 2Heads to  take their well-known brand presence to the next level. 

Our response was to create a powered up Hulu world that placed the fan right into the shoes of their favorite characters; an immersive experience that resonated with the unique culture and passion of the anime community and brought to life their most loved titles in way that will stay with them for a long time.

SOLUTION

We crafted six different activations to bring to life Hulu’s  top titles and shows so that fans can  engage with their favorite content like never before. The newest release, Suicide Squad Isekai, had fans lining up in their best cosplays to snap a photo at the themed photo booth. 

At the Bleach activation, professional calligraphers wrote fans’ favorite characters’ names in Japanese, creating unique and personalized souvenirs. Our most popular activation, inspired by Naruto, tested fans’ strength with a punch bag game, while an arcade-style shooting game offered additional fun for the Mission: Yozakura Family activation.

The highlight for the crowds was the Dragon Ball Z activation, a true fan moment where guests can power up with a plasma ball and imitate their heroes by reaching their ‘Kamehameha.’ The lounge provided the perfect rest stop for fans to ‘power up’ with a chance to recharge their phones and themselves while still not missing any of the action. Here fans eagerly awaited the exciting boba tea drop to rehydrate before jumping back into the action.

With over 20,000 visitors and 5,000 giveaways, Hulu’s presence at Anime Expo was a success, offering fans an unforgettable experience as they were fully immersed in the world of animayhem. The activations not only showcased Hulu’s dedication to the anime community but also set a new standard for fan engagement at large-scale events. We are excited to continue this journey, striving to make each activation stronger and more impactful, ensuring that Hulu remains a beloved destination for anime fans year after year.