The Power of 'Real World' Environments
Qualcomm required a interactive experience for their CES delegates, an immersion into the practical application of their world-leading wireless technology.
Placing the benefits of their tech at the core of the experience, we put together a two-tiered approach for their guests.
Approach 1- The 'Connected World' tour was based around a vignette set in contemporary Soho Loft apartment, flowing into an outdoor space and an office environment. Audiences experienced the technology in a real-world setting.
Approach 2- The 'Smart Uncovered' tour showcased technical demonstrations with Qualcomm engineers. Wearables, drones and connected technologies featured throughout the two tours. Audiences experienced Qualcomm's offerings first hand.
The result was a highly successful CES activation, attracting a great deal of positive media attention and showcasing their new brand positioning.