Unveiling the New Qsuite Next Gen at Farnborough International Airshow

Known as the World’s Best Airline, Qatar Airways continuously creates luxurious first class experiences and 2Heads were thrilled to bring that to this year’s Farnborough Air Show. This year, visitors at FIA were able to step into the future and witness the unveiling of the Qsuite Next Gen alongside Sama, the World’s First AI Digital Human cabin crew.

Challenge

2Heads were tasked to design a standout experience that would generate excitement and buzz around the newest Qsuite New Gen while ensuring every element reflected Qatar Airways’ commitment to luxury.

Solution

2Heads developed a multi-sensory experience with the Discovery Lounge. A cinematic environment with interactive displays, including an AI cabin crew Sama and immersive vignettes. 

Here is where Qatar Airways presented the newest Qsuite Next Gen. Ultra-modern, the Qsuite brings the World’s Best Business Class in commercial aviation to new heights. Communicating how Qatar Airways has again redefined luxury and innovation was the key objective of the unveiling, and every element of design and creative for the Qatar Airline presence had to showcase that elevation in business class experience. 

The Qsuite Next Gen aims to facilitate a mindful work-life balance, equipped with movable 4K OLED screens – a first for any airline in the world. Rest and relaxation on-board the Quad Suite has been enhanced with increased space for dining together, added privacy with taller, digitally controlled dividers and larger lie-flat, double beds.

To truly bring the award winning experience to life, the Qverse experience allowed guests to be fully immersed into a multi-sensory VR experience. Triggering the sounds, smells and atmosphere of the full airline experience from check-in, airport lounge, shopping, to relaxing in the Qsuite on your flight. Guests could choose an item from the menu and smell the food, open a window blind and feel the heat on your face. We gave Sama, Qatar Airway’s virtual MetaHuman cabin crew a central role, not only launching the QSuite but assisting customers in the QVerse through a two-way dialogue that answered frequently asked questions.

Another space for guests to mingle was the VIP Chalet, an ultra-luxurious space for high-level networking, reflecting the elegance of Qatar Airways’ first-class lounges. A meticulously designed space reflecting the elegance of Qatar Airways’ first-class lounges, complete with floral walls, water fountains, and a world-class dining experience.

As our partnership with Qatar Airways continues to grow, we are excited to be at the forefront of aviation innovation, helping to craft experiences that push the boundaries of what’s possible. The Farnborough International Airshow was the ideal stage to showcase Qatar Airways’ latest Qsuite Next Gen, providing visitors with an immersive experience that beautifully blended cutting-edge technology with the rich traditions of Qatari culture.

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