A Digital Vision for the Future
Rolls-Royce Paris Airshow 2019 Paris
Rolls-Royce Welcomes Guests with Digital Immersion Reception
Rolls-Royce wanted to promote their ‘Pioneers of Power’ vision to key business stakeholders and decision makers at a tier one aviation event: Paris Air Show | 2019. Paris Airshow (PAS) draws together over 140,000 industry professionals, 3,500 journalists and 180,000 members of the public and represents an important date in the Rolls-Royce show calendar.
A Digital Vision for the Future
Rolls-Royce wished to focus their presence at PAS on the customer journey and ensure from the moment their guests drew close to the Rolls-Royce chalet every experience; from greeting, meeting and presentation was reflective of the company’s brand. 2Heads’ were chosen to provide a welcome that stood out, evocative of Rolls-Royce reputation as pioneers of the industry whilst still providing the familiar comfort that reflected Rolls-Royces brand values as they conducted business with their peers.
2Heads created a central digital experience to showcase the breadth of the Rolls-Royce portfolio to invited guests by way of a 360-degree welcome content canyon. Juxtaposition of different wall angles and additional hidden spaces with synchronised content created a full immersion experience that positioned them as a world leading industrial technology company in a changing world.
The digital showcase consisted of an external façade and internal welcome activation that incited visitors to linger. A fully digitalised reception consisting of ten separate ‘walls’ of LED screens told one cohesive story of Rolls-Royce’s product portfolio before taking viewers into Rolls-Royces’ vision for the future. Through digital innovations such as full height motion-graphics and content creation, 2Heads’ ensured the Rolls-Royce corporate narrative was demonstrated in a way that was tangible and interactive for the visitor.
The welcome experience used colour and light to engage with visitor’s senses so that the immersion into information on the Rolls-Royce vision as leaders in industrial technology and pioneers for power was impactful and lasting. The enclosure of LED screens created caverns of content where people could enter to view more. The result was a high impact experience for delegates, disrupting the way chalets are normally presented at aviation events.
For 2Heads, this was a hybrid project, combining the talents of our digital content team with the experience of our exhibitions and events agency. Using virtual reality (VR) helped the internal team and client to visualise how the final experience would work and bring the space to life in an immersive preview.
2Heads successfully created a unique environment that helped position Rolls-Royce as a leading industrial technology company and pioneers in all that they do. The welcome reception at PAS set Rolls-Royce aside from PAS competitors as investors in the future; as an aviation giant disrupting the norm and pushing for change via a digital engagement welcome that went beyond expectations. During Paris Airshow, Rolls-Royce:
- Hosted 65+ meetings and held a further five media events and investor briefing sessions with all VIP delegates entering via the Digital Content canyon.
- Utilised the content 2Heads’ produced as a show teaser with over 1,500 + views on Rolls-Royce social media channels alone and over 40,000 online impressions