A Showcase for the Stars

  • ClientDisney ABC
  • Services
    Live
  • IndustryMedia
  • ProjectThe 96th Academy Awards
  • LocationLos Angeles, California

Disney and ABC welcome the stars of Tinseltown to the ultimate pre-Oscars Party on the roof of The London West Hollywood.

Setting the Stage for the Oscars

Disney and ABC brought the glamour to this year’s Academy Awards with their pre-Oscar party atop of the famous London West Hollywood in Beverley Hills. Disney and ABC partnered with 2Heads to create a VIP party that really honoured the glitz and glam of this year’s 96th Academy Awards. 2Heads were delighted to partner with Disney again to craft a stunning rooftop environment and host an evening of entertainment that complemented the stunning skyline.

01

The Brief

2Heads worked closely with Disney on the transformation of this iconic roof-top space, building their requirements into a beautiful floral journey for each guest. Each environment, from lounges, bars and photo opportunities focused on an individual experience for the attendees that incorporated a viewpoint of the sky and the famous Golden Statues.

02

The Challenge

We planned for the fun to continue late into the evening with VIP guests enjoying the visual pillars inspired by the opulence of the Oscars. We wanted the VIP guests to feel comfortable surrounded by beautiful architecture and accent planting enhanced by playful lighting design. We then used the floral additions created natural opportunities for brand messaging and plenty of social media opportunities.

04

Solution

As an ABC-hosted event, the party attracted many of the network’s biggest stars. The cast of the popular series Abbott Elementary made an appearance, along with grown-ish star Trevor Jackson, The Rookie’s Nathan Fillion, and Dancing With the Stars judge Bruno Tonioli.

Emmy Award winner Sheryl Lee Ralph, with over 1 million followers, shared the moment on her Instagram, calling it “unforgettable.” Similarly, grown-ish star Trevor Jackson posted about the party to his 2 million Instagram followers, extending the event’s visibility across social media platforms

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