Belden’s Global Customer Innovation Centres
- ClientBelden
- Services
- IndustryNetworking, Security & Connectivity
- ProjectGlobal Programme of CICs
- LocationStuttgart, Santa Clara, Chicago, Shanghai & Bangalore
Belden and 2Heads lead the way in immersive brand experiences with the opening of the Bangalore Customer Innovation Center, their finale to a five CIC programme that showcases the finest in tech-led product demonstrations.
Technology-Led Experiences
Belden continued their leadership in global innovation with the launch of their fifth Customer Innovation Center (CIC) in Bangalore, India. Designed and executed by 2Heads, the Bangalore CIC represents the very best in immersive technology-led experiences, perfect for a city that is known for its innovation, technology prowess, and design synergy; an ideal backdrop for such a transformative project.
01
The Brief
Be the Pioneers
Belden wanted to lead the way in immersive brand experiences that embraced a cutting edge approach to product demonstration.
Belden wanted to lead the way in immersive brand experiences that embraced a cutting edge approach to product demonstration.
Belden, the global leader in transmission solutions, partnered with us to build a series of key Customer Innovation Centers worldwide, the first of which opened in Stuttgart, Germany. Following the very successful launch of the concept with the hybrid Grand Opening event in Stuttgart, May 2021, work commenced to bring the rest of the vision to life. Belden have a comprehensive product portfolio and have seen huge success in communicating the breadth of their offering through experiential marketing. Breaking down barriers through innovation is Belden’s ethos, and with 2Head’s help, each CIC, culminating with the ultimate space in Bangalore, used intelligent design, content and cutting-edge technology to showcase that ethos.
02
The Challenge
Bring Innovation to Life
Belden briefed us to craft an experiential space that could showcase their innovative solutions; encourage collaboration and discussion, and host demonstrations and talks with studio-quality surroundings. The challenge lay in bringing the scale of a network and infrastructure business into an environment that adequately told the story of its services in a way that reinforced the innovation and technology behind the business’s success.
Belden briefed us to craft an experiential space that could showcase their innovative solutions; encourage collaboration and discussion, and host demonstrations and talks with studio-quality surroundings. The challenge lay in bringing the scale of a network and infrastructure business into an environment that adequately told the story of its services in a way that reinforced the innovation and technology behind the business’s success.
A beautiful space that resonated with brand style, the Customer Innovation Center (CIC) needed to be the backdrop for internal and external events; a showpiece that echoed the new direction of the brand and invited the whole world in to witness Belden’s technological advancements.
03The Process
Seamless Integration
The installations aimed for cohesion, coordination, and a seamless integration of technology to create an immersive and dynamic space. The design vision was carefully curated to transform the mood of the space through Pixilab control interfaces, iPod touch triggers, and high-spec audio systems that included broad-ranging networked audio through Dante and 5.1 surround capabilities in the Infinity immersive room.
Innovative Programming
The programming of the Bangalore CIC achieved unprecedented levels of sophistication and surpassed any brand space 2Heads have previously created. The anticipation surrounding the experience were palpable, as customers and partners encountered Belden content in an unexpected and delightful manner. The introduction sequence across various display techs was meticulously coordinated to reveal content through cues and triggers that seamlessly blended with the physical environment.
Validation Room
The Bangalore Validation Room Enhancement featured high-spec Belden server racks, ingeniously representing each of Belden’s industry verticals. A transparent LED display, appearing triggered by touch, highlighted Belden’s solutions and surprised the audience during the inauguration. It was important that the integration of this interactive element seamlessly aligned with the overall show flow.
Infinity Experience
The centrepiece of the latest installation at Belden was the Infinity Dome, a 270-degree projected surface that offered a unique brand experience. The carefully crafted visuals, coupled with surround sound, created a captivating environment and the triggered showpiece film left a lasting impression on every visitor by combining bespoke content design with immersion.
Interactive City of the Future
In the subsequent phase of the Infinity Dome, the experience moved to a clay model interpretation of the city of the future, emphasising Belden’s vertical in Mass Transit. Interactive icons allowed users to make selections via the React app interface and pull content from the Belden global CMS. The narrative unfolded with looping 3D animations, augmented representations, and informative overlays connecting Belden technologies to the environment.
Technical Considerations
2Heads demonstrated a meticulous approach to technical specifications, audience numbers, and the desire for interactivity. The innovation team ensured that the content experience was not passive but actively engaged the audience and avoided discomfort in 3D peripheral content by creating a fixed perspective.
04
Solution
Understanding through Product Immersion
The technology-led experiences at the Belden CIC in Bangalore stands as a testament to the collaborative efforts of Belden and 2Heads. The groundbreaking result is an immersive, and interactive brand experience that captivates visitors and positions Belden as an industry leader in both innovation and technology. Setting a new standard for customer engagement in Belden’s global network through a successful fusion of technology, design, and storytelling.
The technology-led experiences at the Belden CIC in Bangalore stands as a testament to the collaborative efforts of Belden and 2Heads. The groundbreaking result is an immersive, and interactive brand experience that captivates visitors and positions Belden as an industry leader in both innovation and technology. Setting a new standard for customer engagement in Belden’s global network through a successful fusion of technology, design, and storytelling.
The global suite of Customer Innovation Centres are an award-winning ergonomic environment that could be both intimate and private, and invitingly open for visitors to explore. Each area of the CIC takes a varying approach to illustrate the benefits of the Belden network; how they are the experts on transmitting growing amounts of data, audio and video needed for today’s applications.
2Heads created film and digital sequences to visually immerse visitors in the possibilities. The validation lab showcased technical expertise, the Innovation discovery wall showcases the Belden solution journey and the Belden cube showcased digital transformation. From technical consulting, project management to education and events, Belden now have a space that befits their cutting-edge approach.
The client says:
“Belden’s portfolio of network products and the granular knowledge of disparate applications have been honed over more than a 100 years and we have brought these together in our new Customer Innovation Centres (CICs) where we engage with users and a variety of industry experts to provide customised solutions and services supporting future-ready networks. All the expertise you need in one place.”
Ashish Chand | President & CEO | Belden
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